Book Sales
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Like anyone promoting a book, the general plan is to create buzz, get people talking and, hopefully, get them buying. While people might be talking about Tucker, a new biography by Chadwick Moore about former Fox News host Tucker Carlson, the buzz apparently failed to translate to book sales.
With so much hot goss about Carlson’s abrupt ouster from his top-rated Fox News show in the wake of the bombshell Dominion settlement, one would think that a book putting the cable news star in the spotlight — and featuring “hundreds of hours of interviews with Carlson” — would pump up sales. Not to mention Moore’s sensational promotional tour, jam-packed with rumors about Carlson’s firing and attacks on his former home.
According to numbers provided by Publisher’s Weekly, Tucker, in its first week of release, sold just 3,227 hardcover copies, putting it at number 15 on the Hardcover Nonfiction list.
The real tell here is just how much Tucker has been tossed away by the Republican elite. Usually the sales of this kind of book are artificially inflated by right-wing groups buying in bulk to juice the numbers and make it look like anyone cares. But not for Tucker!
The second real tell here is how little people buy books anymore, if only 3000 books in a week still makes you #15 in a nation of 300+ million people.