“Who Else Reads Books About Submarines?”
By 
The social media “Becoming Your Parents” Progressive ad is my favorite in a while:
Re-upping this on the campaign and the generally weird world of auto insurance advertising:
It doesn’t hurt that when Progressive introduced the Dr. Rick ads in April 2020, they quickly became a warm, sunny island of gentle observational humor in a vast sea of grim commercials murmuring about “these uncertain times.” Or that they’re performed by a cast of veteran improv actors recruited from the Groundlings and Second City. (In one roundly beloved bit, two of Dr. Rick’s patients struggle not to stare at a stranger with blue hair. “We all see it,” Dr. Rick tells them under his breath, as they continue to gape. “We all-l-l see it.” That bit was largely improvised.)
And certainly some credit belongs to Bill Glass, the 49-year-old veteran improv actor with a self-described “resting goofy face” that only gets goofier when he puts on Dr. Rick’s stage mustache (nicknamed “the Beast”).