First as pathetic farce, then as even more pathetic force
By 
The most ridiculous thing about Elon’s attempt to rebrand Twitter — which is like the Red Sox renaming Fenway Park “Legal Seafood Stadium”* and thinking anyone would use the latter — is that it has no business logic at all. It’s just based on his manchild obsession with the letter “X,” which has already gotten him booted out of another company because of its sheer stupidity:
was X the name of his childhood sled https://t.co/1YARJPvL9l— Catherine Rampell (@crampell) July 25, 2023
But when even a failure leads to a big golden parachute, you can afford to make the same dumb mistake again! Alas, a once useful website seems highly likely to be collateral damage,
*As wjts observes, it’s more like renaming February “Wang Laboratories Stadium.”