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The only winning move in the “pandering to MAGA” game is not to play

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With Chris Licht out at CNN, it’s worth revisiting the Tim Alberta piece that was almost certainly responsible for his downfall. It’s all good, but this is the heart of it:

One year into the job, Licht was losing both battles. Ratings, in decline since Trump left office, had dropped to new lows. Employee morale was even worse. A feeling of dread saturated the company. Licht had accepted the position with ambitions to rehabilitate the entire news industry, telling his peers that Trump had broken the mainstream media and that his goal was to do nothing less than “save journalism.” But Licht had lost the confidence of his own newsroom. Because of this, he had come to view the prime-time event with Trump as the moment that would vindicate his pursuit of Republican viewers while proving to his employees that he possessed a revolutionary vision for their network and the broader news media.

Trump had other ideas.

For 70 minutes in Manchester, the former president overpowered CNN’s moderator, Kaitlan Collins, with a continuous blast of distortion, hyperbole, and lies. The audience of Trump devotees delighted in his aggression toward Collins, cheering him on so loudly and so purposefully that what began as a journalistic forum devolved into a WWE match before the first voter asked a question. Vince McMahon himself could not have written a juicier script: Trump was the heroic brawler—loathed by the establishment, loved by the masses—trying to reclaim a title wrongly taken from him, while Collins, standing in for the villainous elites who dared to question the protagonist’s virtue, was cast as the heel. “She’s not very nice,” Trump told the studio audience, pointing toward Collins while she stood just offstage during the first commercial break.

[…]

As I’d settled into my seat in the Saint Anselm auditorium, however, I had been startled by my surroundings. This was no ordinary collection of Republicans and GOP-leaning independents, as CNN had claimed it would be. Most of them were diehards, fanboys, political zealots who were likelier to show up at a rally with a MAGA flag than come to a coffee shop with a policy question. These folks hadn’t turned out to participate in some good-faith civic ritual. They were there to celebrate Trump’s continued assault on the media.

[…]

As attendees emptied into the lobby, it felt as though fans were celebrating the home team’s victory over a hated rival. People I talked with lauded Trump and loathed CNN in equal proportion. Christopher Ager, the state party chair, captured their sentiments best: “We knew that CNN had new leadership. It seemed like they had a different tone, like they were going to be fair to Trump, fair to Republicans. But I didn’t see that tonight,” he said. “This was the old CNN.”

Licht devoted his term to kissing the ass of Trump supporters, culminating in a town hall in which CNN spent 70 minutes legitimizing Trump’s demagogic lies over the futile objections of a host in a hopeless position, in front of a rabidly partisan MAGA audience. And the response of Republicans was to criticize CNN as the lie-beral media because Collins but up more pushback than Tucker Carlson would have. It’s an absolutely futile enterprise, which alas won’t stop Lichts of the future from trying again. (This is a lesson of coverage of the 2016 election too.)

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