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The Bud Light Drinker

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Cans of Bud Light chill in a refrigerator in Oakland, Calif., Friday, April 28, 2023. After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3. (AP Photo/Jeff Chiu)

It’s not that I am that surprised that Bud Light drinkers would be the worst people in the country, but the fact that this boycott for the beer having a trans person in an ad really does reinforce that Bud Light drinkers are in fact the worst people in the country.

Bud Light sales have been roughly 25% lower year-over-year in every single week since it partnered with transgender influencer Dylan Mulvaney for an Instagram post in early April, setting off a firestorm of negative coverage on right-wing media and on social platforms. A tepid response to the controversy from the company’s CEO also angered LGBTQ+ advocates.

Damage was so severe that Bud Light, which is typically the top-selling beer in the United States, lost its place for May to Modelo Especial.

A-B is providing financial support based on the extent to which sales have fallen, according to Beer Business Daily, an influential beer trade newsletter. Some distributors will get between 20 cents to 50 cents back per case depending on how severe sales slipped, Beer Business Daily said. Fuel and freight surcharges will also be reimbursed through the rest of the year.

In response to the plan, a group of A-B wholesalers said it “greatly appreciates the support” of the financial assistance and said that they’ve “experienced a challenging last couple of months.”

“The support Anheuser-Busch announced today will help enable all of us to continue making a positive impact as we work tirelessly to bring our great beers to local bars, restaurants, and stores across this country.  We are united and fully committed to moving forward together,” the group said in a letter obtained by CNN.

25%. That’s an incredible amount. Hate is a powerful force in this country.

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