Conspiracy theorism and wellness culture
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Interesting essay from Michelle Goldberg about the morphing of conspiracy theory in the age of the Internet, and how this helps explain that as many as one in five likely Democratic primary voters indicate they might vote for arch-crank and all-around idiot RFK Jr:
It is in fact possible that Kennedy will win the primary in New Hampshire, because, as a result of a dispute over the Democratic National Committee’s changes to the primary calendar, Biden might not be on the ballot. That doesn’t mean Kennedy poses an electoral threat to Biden; he almost certainly does not. Still, the movement around him represents a significant post-Covid social phenomenon: a coalition of the distrustful that cuts across divisions of right and left.
It’s also both a show of strength and a potential recruiting vehicle for what Derek Beres, Matthew Remski and Julian Walker call “conspirituality,” the intermarriage of conspiracy theorism and wellness culture that flowered during the pandemic. In their new book, “Conspirituality: How New Age Conspiracy Theories Became a Health Threat,” they show how crunchy yoga influencers were pulled into the paranoid orbit of QAnon. Conspiritualists warned that “the pandemic was a ruse through which governments, Big Pharma and amoral tech companies could execute ancient plans for world domination,” they wrote. “The sacred circle of family and nature — from which health and fulfillment flow — was under attack.”
In their book, the writers describe Kennedy’s adviser Eisenstein as “a kind of Covid mystic for conspirituality intellectuals.” Eisenstein’s viral 9,000-word essay “The Coronation,” published in March 2020, was a key document among Covid skeptics and dissidents, championed by the formerly leftist actor Russell Brand, quoted by Ivanka Trump and tweeted by Jack Dorsey, a co-founder of Twitter, who recently endorsed Kennedy.
The intermarriage of conspiracy theorism and wellness culture is definitely something that is happening, especially among vaguely left lifestyle types in places like Boulder etc.