This is excellent news for Ron DeSantis

Ben Mathis-Lilly notes that Ronnie Three Fingers is “rebooting” his campaign before he even has an official campaign, which is beginning to make me think that there may be some flaws in the near-universal belief among elite Republican pundits that any Republican who can win a statewide race in Florida must be some kind of transcendent political super-talent:

But DeSantis doesn’t have an established reputation to draw on within the party, a problem underlined by the WSJ’s aside about how he’s currently making his “first trip to New Hampshire.” He also has to navigate a primary electorate that is a mess of self-sabotaging impulses and disagreement about goals. Trump won’t commit to supporting the Republican nominee if it’s someone else, and has previously threatened to launch a third party. The most prominent causes of “the base”—2020 stolen-election rhetoric and the criminalization of abortion—are swing-state poison.

So say you’re DeSantis, and you have the support of your party’s major donors and ideological media outlets. You’ve already attached yourself like an invasive Everglades eel to every possible “base” cause from vaccine denialism to critical race theory. And yet you’re still down 21 points in Georgia, a state that is adjacent to the one you live in and is known to be friendly to Republicans who don’t get along with Trump. Well, you can reboot the damn thing, but what are you gonna put on the screen when it comes back on?

Also, Trump is trying to kill you with ads about how you reportedly once ate a cup of pudding with your fingers:

Pudding Fingers pic.twitter.com/PRCVAZlkw9— MAGA War Room (@MAGAIncWarRoom) April 14, 2023

Draw them in with his disgusting personal habits, finish him off with his history of wanting to destroy Social Security and Medicare — the worst person you know etc.