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Most pathetic mid-life crisis ever

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Books will be written about the Elon Musk’s decision to waste an immense amount of money buying an unprofitable website as a vanity project. But the most important factor is that 1)a bunch of wingnuts Elon was a reply guy to are convinced that the only reason lots of people weren’t engaging with their replacement-level witless MAGA shitposting was a vast liberal conspiracy between BIG TECH, trans Oberlin students, and Hunter Biden’s penis and 2)he believed them, and thought it was worth spending an incomprehensible sum of money to fix.

I mean, really:

For weeks now, Elon Musk has been preoccupied with worries about how many people are seeing his tweets. Last week, the Twitter CEO took his Twitter account private for a day to test whether that might boost the size of his audience. The move came after several prominent right-wing accounts that Musk interacts with complained that recent changes to Twitter had reduced their reach.

On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. Why are his engagement numbers tanking?

“This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions.”

One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.  

Employees showed Musk internal data regarding engagement with his account, along with a Google Trends chart. Last April, they told him, Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine. Engineers had previously investigated whether Musk’s reach had somehow been artificially restricted, but found no evidence that the algorithm was biased against him.

Musk did not take the news well. 

“You’re fired, you’re fired,” Musk told the engineer. (Platformer is withholding the engineer’s name in light of the harassment Musk has directed at former Twitter employees.)

Sad as it is I can at least understand why a thrice-divorced Fox News dude living alone with no friends and family in the Florida panhandle would stake most of his self-esteem on how many people like his tweets. Elon is one of the richest men in the world (for now.) Try to impress supermodels with your new spaceships or something. Jesus Christ.

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