Entrusting a new business to Donald Trump and Devin Nunes going as well as you’d expect

You will be shocked to learn that the rollout of Truth Social is not going terribly well:

The site promises a safe space for “free expression,” encouraging of “all viewpoints,” according to the welcome email, “as we do not discriminate against political ideology.” But inside the app, digital tumbleweeds blew through my feed. The site is a bit slow, and a bit empty. Its stalled roll-out, led by Devin Nunes, the Trump supporter and former Republican congressman from California, has become a source of frustration and confusion in MAGA-world, according to my colleague Meridith McGraw. Republican lawmakers like Marjorie Taylor Greene and Matt Gaetz and Kevin McCarthy already have accounts and appear to be posting similar or identical content to both Truth Social and Twitter, along with right-leaning platforms like Gettr and Parler. (Apparently, no one is quite ready to turn their backs on an actual audience yet.) But when they do finally get their welcome emails, the thousands of regular Trump fans still waiting in line, eager for their chance to search for truth, will find a Twitter knock-off with no immediately discernible improvement on the original — a vanity project that has yet to prove its utility.

Put simply, there isn’t much happening on the site.

After setting up my profile under my name, a list of suggested users appeared on the screen: Donald Trump held the number one spot, followed by pages for Truth Social, the NFL, USA Military News, the Daily Mail, Sean Hannity, Kyle Rittenhouse and an account for paranormal news and discussion.

Scrolling down, I saw ordinary users and trolls on the list: @CreepyJeffBezos, @HypocriteTrudeau, @FakeHunterBiden (bio: “Celebrating Hunter Biden’s love for art, prostitutes, and laptops”).

As I scrolled through the list, another notification popped up at the top of my phone. My first follow! “LET’S GO BRANDON TOKEN ($LGBT) is now following you,” the app informed me. Tapping on the page, I found an account promoting some kind of new crypto offering, the Let’s Go Brandon Token, also described by the anonymous user as “THE PEOPLE’S TOKEN.”

In addition to its being run by total numbnuts, there’s a structural issue here: how do you own the libs on a social media site with no libs?