“the moderate category seems less an ideological destination than a refuge for the innocent and the confused”

This is a really useful piece about nonpartisan voters from Lee Drutman:

Stop me if you’ve heard this one before: Independent voters will decide the election. Or better yet: Moderate voters will decide the election. Or, wait for it … If Democrats can move to the middle, they will win in 2020.

These tropes conjure up a particular image: a pivotal bloc of reasonable “independent” voters sick of the two major parties, just waiting for a centrist candidate to embrace a “moderate” policy vision. And there’s a reason this perception exits: You see just that if you look only at topline polling numbers, which show 40-plus percent of voters refusing to identify with a party, or close to 40 percent of voters calling themselves moderates.¹ But topline polling numbers mask an underlying diversity of political thought that is far more complicated.

Moderate, independent and undecided voters are not the same, and none of these groups are reliably centrist. They are ideologically diverse, so there is no simple policy solution that will appeal to all of them.

The way not only most pundits but many paid consultants think about appealing to swing voters is not accurate or useful.