Race-Baiting Hot-Taker of the Day
By 
Colin Cowherd. (Some context about Cowherd’s repeated race-baiting of Wall here.)
The good news is that sometimes you can grow broke underestimating the intelligence of the American public:
Take Colin Cowherd, whose July departure from ESPN was hastened due to his thoughts on Dominican baseball players. While Fox Sports suits have talked up the show’s viewership in press releases, the facts (per ratings data) reveal that between 50,000 and 60,000 people are tuned in on any given day. About twice as many viewers are choosing Chris “Mad Dog” Russo’s show on MLB Network—despite that channel being available in 18 million fewer homes. Other programs that beat out Cowherd during our ratings sample period: Fisher’s ATV World; Saltwater Experience; and Fishing with Roland Martin. All those air on NBC Sports Network, perhaps FS1’s most appropriate rival.
It’s even more grim for The Best Thing I Herd, a Cowherd “greatest hits” show. It rarely pulled even 20,000 viewers, and regularly lost out to programs like UFC reruns on Fox Sports 2 or La Ultima Palabra on Fox Deportes.