I’ll Bet You Retell the Story to Your Family Every Christmas
By Cereal in the Bowl, Not on the Floor
IN theory at least, pouring a bowl of cereal is one of the simplest tasks imaginable. But early-morning grogginess can wreak havoc on a person’s eye-hand coordination, occasionally turning the act of dishing out corn flakes into a messy adventure.
To correct this age-old design flaw, [Phillippe] Meert developed the Cerealtop, a yellow and red plastic cover that latches onto a cereal box and channels its crunchy contents through a resealable, trapezoidal hole.
And how did you come up with the idea for such a thing?
Four years ago, while on a business trip in Los Angeles, he tried to start his day with a healthy breakfast.
“I poured cereal into this bowl, and a lot of the cereal ended up on the table,” said Mr. Meert, a product designer who lives in Erpe-Mere, Belgium.
Again, again, tell it again!