Bridging the Gap!
By 
The NRO crowd reaches out to the Jacobin crowd:
No one thinks attacking Mrs. Clinton from the left is likely to turn the most liberal Democrats into Republican voters. But Steven Law, president of American Crossroads, said the goal was simply to erode what should be her natural core of support.
“It can diminish enthusiasm for Hillary among the base over time,” he said. “And if you diminish enthusiasm, lukewarm support can translate into lackluster fund-raising and perhaps diminished turnout down the road.”
This year, Zac Moffatt, a co-founder of Targeted Victory, a right-leaning political technology firm, who handled Mr. Romney’s digital operation and has worked with groups like America Rising and American Crossroads, laid out the strategy in a memo to several clients. “There was a hole to fill in the market,” he said, and if Democrats were not willing to challenge Mrs. Clinton, Republicans could do it themselves.
“We were seeing people on the left who were interested in content about Hillary Clinton, and that there would be opportunities for groups to share this information with Democrats on the left,” Mr. Moffatt said.
To reach these groups, Mr. Moffatt had a plan: using micro-targeted advertising units on social media platforms like Facebook, Twitter and YouTube.
You’d love to think that this kind of thing won’t work. But… y’know.
…to clarify a touch; Henwood et al are clearly independent of the GOP, but they’re directing their efforts at the same audience that the GOP is trying to reach. And I’d love to think that this kind of thing won’t work, but we have in living memory examples of folks who thought heightening the contradictions would be a good idea.